Europe to Africa

As global supply chains face ongoing disruptions, European companies are rethinking their sourcing strategies. According to Maersk, a recent whitepaper revealed that over 64% of European firms have changed how they source materials to deal with supply chain instability. Beyond shortening supply chains, companies want more flexibility and less reliance on single sources. In this context, Morocco has emerged as an alternative sourcing location for 4% of European companies. Located on the periphery of Europe,…