Marketing

By: Lauren Somer, Head of Marketing, Aggreko Africa Business has changed. The way people do business, how they engage with business, and the connections they create in business. While the global pandemic has played no small part in this change, digital has been eroding at traditional boundaries and approaches for years. Today, organisations must adopt a digital-first view of engagement across customers, markets, and employees to ensure sustainable growth and consistent service delivery. According to Gartner,…